The project is in Brussels' north district near the Tour & Taxis site around which four micro-breweries are located. The aim is to link the three breweries on the basis of their economical needs. 

The Beercycle proposes itself as an urban distribution center to store part of the goods of the four breweries in order to optimize their deliveries in town. To do so, the use of cargo bikes not only allows goods to be delivered quickly throughout the Brussels region, but also presents itself as an ecological alternative to conventional means of transportation