The project aims to reconnect the city's inhabitants to the food industry through a specific location: the morning market in Brussels. Located along the north bank of the Willebroeck Canal, like an enclave between Avenue Vilvoorde and the North-South rail corridor, the morning market covers 15 hectares and is home to around 130 wholesalers selling fresh produce to retailers and restaurants across Belgium and northern France. The Morning Market (MABRU) is adjacent to the European Center for Fruit and Vegetables (CEFL), an import-export distributor of fruit and vegetables for supermarkets. Together, daily volumes of produce can reach 3,000 tonnes. The location of MABRU has been contested since the drafting of the Schaerbeek-Training master plan (Studio Secchi-Vigano, 2013), intended to redevelop the largest railway fleet in Brussels. The projects looks to requalify the morning market in order to avoid its relocation.
The Masui district and Brabant Street were built between 1830 and 1890, following the now considered traditional model of an urban alignment and islets. There is an accumulation of poorly regulated and not always “effective” uses and practices. The public space is not neutral, it is not anyone’s space, it is a kind of extension, a temporary annex, of the semi-public spaces from different kinds of shops. Some issues stand out: The introduction of peaceful mobility in a neighbourhood where public spaces serve as delivery and logistics zones and where pedestrian and road traffic is quite chaotic. The need for a comfortable and readable public space that doesn't prevent the neighborhood shops’ activities .
The project is in Brussels' north district near the Tour & Taxis site around which four micro-breweries are located. The aim is to link the three breweries on the basis of their economical needs.
The Beercycle proposes itself as an urban distribution center to store part of the goods of the four breweries in order to optimize their deliveries in town. To do so, the use of cargo bikes not only allows goods to be delivered quickly throughout the Brussels region, but also presents itself as an ecological alternative to conventional means of transportation.